In the 1950s and 1960s, Longchamp products began to appear in French movies, especially Jean Gabin’s movies. By the 1970s, Longchamp continued to cooperate with the art field. And they launched a limited series of bags co-designed with Russian artist Serge Mendjisky. In 1971, he applied the stitching design of leather and other materials to cheap Longchamp bags.
“Me Every Time”
In 2004, Longchamp started its first collaboration with independent designer Thomas Heatherwick. Together, they designed a spiral zipper bag that was the best-selling year. In 2004 and 2005, Longchamp cooperated with Tracey Emin to launch a personalized design duffel bag: a handbag combining fabric and leather, named “Me Every Time”. Longchamp has cooperated with American designer Jeremy since 2005 With Scott’s cooperation. Jeremy has injected new design concepts into Longchamp’s classic Le Pliage series and other series every season.
Longchamp’s star bag Le Pliage
In 2008, Longchamp relaunched its LM series of bags through a collaboration with designer Moerman. In 2009, Longchamp celebrated the 20th anniversary of ANDAM (National Association for the Development of Fashion and Art). Its aim is to encourage newcomers to the French and global fashion scene. Dedicated to the ANDAM Fashion Award winners selected by ANDAM – Jeremy Scott, Charles Anastase and the duo design collective Bless. Injecting their unique and avant-garde design concept into the design of Longchamp’s star bag, Le Pliage.
From 2005 to 2015, Jeremy Scott and Longchamp collaborated to design 20 styles of bags. Since 2005, Kate Moss began to appear in Longchamp’s advertising and became Longchamp’s. A few years later, she gave the suggestion of adding a red lining to the design of the Légende bag for the first time, and then officially began to collaborate with the brand. In 2010, Longchamp launched an entire Kate Moss bag series . The Kate Moss series has a total of 12 different styles of bags, which are inspired by “urban life”, and their names are also named by Kate Moss’ favorite different areas of London: Soho, Ladbroke, Goldbourne, Glastonbury.
3D visual design
In 2011, Longchamp sale teamed up with designer Mary Katrantzou to jointly design a series of printed handbags, cleverly using 3D visual design. The handbag printing is inspired by Vietnamese temples and flowers. The design of the entire series uses a particularly bold color collision, which has a very visual impact. In 2012, Mary designed two handbags of very different sizes and prints. The large handbags are printed with orchids, dragons and corals. Small handbags are decorated with Asian temples and colorful fireworks and lanterns. At the same time, Mary also injected the design elements of orchids and colorful lights into the season’s Le Pliage folding handbags.