The development of the Longchamp
This year is the 60th anniversary of the Longchamp brand, Longchamp Outlet with the famous ghost designer Jeremy Scott, the new Longchamp Le Pliage Stomp bag is introduced to inject freshness into the brand’s long history Longchamp Le Pliage bag series. Longchamp STOMP tote bag is made of solid and durable canvas, and the Longchamp bag is printed with unique and interesting shoes. It fully shows the design style of Jeremy Scott’s natural and anti-traditional style.
Has more than 60 years history of senior French leather brand Longchamp, since invited famous Italian fashion photographer Mario Sorrenti palm mirror, by British supermodel Kate Moss as an endorsement advertising, Longchamp back miraculously have the new vitality, and this summer’s new handbags, remains unchanged is rigorous, delicate do manual work, and bag type, style and color’s design is more abundant, with a number of the LOGO Longchamp Le Pliage breaks through the previous classical design.
In 2013, Longchamp began to invest in building its own logistics center to support the long-term development of the brand. Longchamp built the logistics center in Paris Segre, which covers an area of 23,000 square meters, twice the size of the original.
Longchamp Sale in more than 80 countries, such as Brazil, Israel, Peru, Chile, Paraguay, Canada, Austria, Cambodia, Douala Lumpur, Thailand, the Philippines, Indonesia and so on all have their own distribution network. Longchamp also plans to build brand boutiques in Saudi Arabia and Qatar to expand its brand in the Middle East. In Mexico, Colombia, Longchamp also has its own dealership stores.
Longchamp Outlet Store in the world has more than 300 boutiques and more than 1500 outlets, including: wholly owned specialize in boutique department store counters, senior leather brand to buy hand shops and airport shops and online sales of 20 kinds of distribution channels.
Currently, the second and third generation heirs are jointly managed by the brand’s founders.
Michele sales director
Sophie art director
Olivier U.S. sales director
Longchamp has a market value of $1 billion. It is the independence of the brand that determines the stability of the family and the long-term development of the brand. Longchamp is one of the only family-run leather manufacturers in France today.
Longchamp in recent years, more active cooperation with the international famous artists, including Thomas Heatherwick, Tracy Emin, ME Company, Jeremy Scott, Michel Gaubert and Jean Luc Moerman, commit to mix traditional craft and modern spirit of creativity and innovation.