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Longchamp is a French luxury leather goods brand, founded in Paris in 1948 by Jean Cassegrain. Longchamp has more than 1,500 stores in more than 80 countries, including more than 300 boutiques on the world’s most famous and prestigious streets. Longchamp launches the world’s first pipe cover made of luxury leather. Cheap Longchamp Le Pliage, the iconic Longchamp product, has become one of the most famous and best-selling products of Longchamp, ideal to carry to work and to school.
Longchamp, the French independent family handbag company. Recently it announced its 2014 results presentation, with total sales of €495 million, up 8% year-on-year, meeting the company’s projections.
Despite the rapid growth of the global retail industry. We are still only opening high quality directly-managed stores,” said CEO Jean Cassegrain. This is the company’s strategic plan with an eye on the long term and we are already benefiting a lot from it.”
According to the US website WWD, the European market accounts for 60 percent of total sales. And Longchamp plans to continue investing in new markets to hedge against the economic turmoil. In 2014, the company opened a new subsidiary in Russia. While this year it plans to move into Austria, Canada, Cambodia, Peru and Paraguay.
Cassegrain said, “The economic and political climate is very fluid and this has been a challenging year. However, we will continue to work flexibly to address the diversity of our product categories and geographies,” says Cassegrain. This upbeat attitude has helped us grow in the past and is key to ensuring our stable performance in the future.”
This year, Longchamp, which specializes in lightweight luxury handbags, will open new stores in Florence, Vienna, Macau, Toronto and two cities in China. At the same time, the company plans to incorporate five dealership storefronts in Singapore into its direct retail network. And set up subsidiaries in Canada, Singapore, Austria and Macau.
Cassegrain noted, “Meeting growing global market demand, increasing export levels. And filling orders in the shortest time possible are all extremely important parts of the equation for us.”
In 2014, Longchamp invested €22 million in a logistics centre in the French town of Segré. And unveiled a new SAP management system that will be fully operational over the next two years. In addition, the company has opened more training courses in western France.